Facebook Inc. Report includes an extensive analysis of Facebook. The report represents the application of the important analytical strategic frameworks in business studies such as PESTEL, SWOT, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Facebook Inc. Furthermore, the report contains analyses of Facebook’s marketing strategy and discusses the problems of corporate social responsibility.Facebook is an American online social media and social networking service company situated in Menlo Park, California. Its website was debuted on February 4, 2004, by Mr. Zuckerberg, along with fellow Harvard university students and classmates Andrew McCollum, Dustin Moskovitz, Chris Hughes, and Eduardo Saverin.
The founders firstly contained the website’s membership to Harvard students. Later they dilated it to higher education institutions in the Boston area, the Stanford University, and Ivy League schools. Facebook slowly increasing support for students at various other universities, and finally to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though types hold in this demand, depending on local laws. The name comes from the face book directories frequently given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest estimation to date for an afresh listed public company. It started selling warehouse to the public three months later. Facebook makes most of its income from advertisements that appear onscreen.
Facebook can be approached from a big range of equipment with Internet connectivity, such as computers, desktop, tablet computers and laptops, and smartphones. After registering, users can create a customized profile indicating their name, career, schools attended and so on. Users can add other users as “friends”, exchange messages, update status, share photos, links and videos, use many software applications (apps), and accept notifications of other users’ activity. In addition, users may join common-interest user groups arranged by hobbies, school, workplace or other topics, and group their friends into lists such as “People from Work” or “Close Friends”. In addition, users can report or block unpleasant people.
Facebook has more than 2.2 billion monthly active users as of January 2018. Its favoring has led to outstanding media coverage for the company, including significant scrutiny over privacy and the psychological results it has on users. Last year, the company has faced intense pressure over the amount of fake news, hate speech and Prominent of harshness prevalent on its services, all of which it is attempting to retaliate.